Building Authentic & Effective Businesses & Leaders

Project:Elevation was created as a resource to help raise the game of CrossFit® affiliate owners, coaches, & community leaders.

Taking our 10+ years of experience operating successful gyms, our mission is to help elevate your efforts by sharing best practices, offering guidance, and inspiring you to never settle for good enough.     

Affiliate Excellence Seminar

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The Affiliate Immersion

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Class Programming

CompTrain Class

Project:Elevation Guides

Designed & optimized to be read on your phone (but easy-to-read on any device), these PDF eBooks are a deep dive into one specific area of running your gym. Audio also available for those who prefer to listen.

Business Academy Coming Soon!

We're building an online, multi-month course designed to elevate your affiliate through tactical advice & practical solutions. We'll walk you through the exact methods we've developed and continue to use at CrossFit New England.

Be sure to sign-up below for our newsletter to hear when it's released.

About Us

Our collective experience spreads across every facet of running a successful gym, from ownership to programming, and from coaching to marketing.

Ben Bergeron

Ben trains some of the world’s fittest athletes. A former Ironman competitor, triathlete and CrossFit Games competitor, he has coached athletes to six world championships. 

Ben has dedicated his life to helping others become the best version of themselves. He founded CrossFit New England in 2008, where he coaches his members on their quest to improve their fitness, health, and approach to life beyond the gym. 

Harry Palley

Harry was Ben and Heather’s first hired coach at CrossFit New England in 2009. A former infantryman in the Marine Corps and CrossFit Games competitor, Harry’s passion is helping others not only become better athletes, but better people.

Harry co-founded the Immersion program in 2015, which he currently still runs every month. In addition, he manages all the programming for CompTrain Masters, Teens, and Class.

Patrick Cummings

Patrick Cummings has been creating media within CrossFit for over ten years. In 2007, he helped start Again Faster Equipment.

Shooting for AF & CrossFit HQ for years, he’s filmed at multiple CrossFit Games, including in Aromas in 2009. Since leaving Again Faster, he’s helped found Klokov Equipment, worked with Fuel for Fire and TrainingIQ, and continues to shoot for CFHQ from time-to-time.

Christine Bald

Christine is a full-time coach at CrossFit New England, where she also doubles as Media Director. She has supported the CrossFit Games Media team since 2013 and is the Director of Media for the Wodapalooza Fitness Festival in Miami, FL.