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The Affiliate Immersion


The Affiliate Immersion


Come spend two days at CrossFit New England and see firsthand what it takes to build a Center of Excellence. During the Immersion, we pull back the curtain to give you an inside look at the way CFNE operates, creates community, and develops our coaches.

You’ll be coached by Ben and head coach Harry Palley, critically break down coaching and class procedures, observe staff meetings and analyze programming. You’ll also learn how the business is structured on a systems and organizational level, as well as how we create and disseminate a vision that promotes passion, clarity and accountability throughout your business. 

Since 2015, we've hosted over 170 affiliate owners & coaches at CrossFit New England for this program. We'd love to add you to that list.

Please note: In order to maximize effectiveness, we limit each session to 8 participants.

  • We've found there to be 3 primary benefits past attendees have found the Immersion so valuable They are:

    1) Step away & get some distance. Giving yourself permission to look at the business from a higher point of view is both rare & valuable. Running the business every day, being in the gym, putting out the fires ... sometimes makes it hard to distance yourself enough to know if you're headed in the right direction.

    2) Learn from our mistakes. The Immersion is designed to present you with how we do things, & also give you all the context for how we ended up there -- covering a lot of our screw-ups along way.

    3) Get feedback & ask questions. Sometimes when we're busy running our own businesses, we stop seeking out & receiving feedback. We get our blinders on & we're focused on moving forward, sometimes to our own detriment. Often times we don't know who even to ask for feedback, or what questions we should be asking. At the Immersion, you have that opportunity. You'll be able to not only ask questions & bounce your ideas of Ben & Harry, but you'll also have 5 or 6 other owners & coaches who are in the same boat as you who might be able to offer valuable feedback. Again, this is rare & valuable.
  • We've got a lot to cover, and not a lot of time to do it, so be prepared for two days jam-packed with participation, shadowing, coaching, conversation, and questions.


    08:00 ... Meet and greet with Ben and Harry
    08:30 ... Take Ben’s class
    09:45 ... Topic: What is Affiliate Excellence
    11:00 ... Topic: Class Procedures
    11:30 ... Observe and Evaluate the class
    12:45 ... Class debrief over lunch
    02:30 ... Sit in on our weekly Coach's Meeting
    03:30 ... Topic: The CFNE Way (Elements) Program
    04:30 ... Review of Day 1 & look ahead to Day 2


    08:00 ... Arrival at CFNE
    08:30 ... Take Ben's class
    09:45 ... Topic: Programming
    11:30 ... Topic: Hiring Process (over lunch)
    01:30 ... Department Discussions (Facility, Marketing, Finance, etc)
    03:00 ... Topic: Vision/Traction Discussion
    04:30 ... Debrief and Q&A with Ben and Harry

  • CrossFit New England is located approximately 30 minutes from Logan Airport, and there are plenty of local hotels within driving distance of of the gym. We recommend you start with these two:

    Crowne Plaza/The Verve Hotel
    Courtyard Marriot

    The address of the gym is:

    15 Tech Circle
    Natick, MA 01760